Brand Video: Scott and Lucy Lesina

The Idea:

The brand video, starring Scott and Lucy Lesina, focused on a couple who have raised their family at Asante, reflecting the core brand values.

The Execution:

We aimed to emphasize that the brand is made up of relatable community members. The video began with nostalgic elements, choosing to introduce the brand only halfway through. We highlighted family and depicted them participating in activities common within the community. This approach showcased that both the couple and Asante have deep roots in the community.

My Role:

Project Lead.