Brand Video: Stacy

The Idea:

Showcase the compassion and dedication of Asante's long-serving team members, highlighting their connection to the community and commitment to the brand's values of family, support, and compassion.

The Execution:

This branded video will highlight the compassion and dedication of Stacy, a nurse at Asante, who has been an integral part of the community for over 30 years. Through her story, we showcase Asante's core values of family, support, and community connection. The narrative emphasizes Stacy's lifelong passion for nursing and her deep connection to nature, reflecting the brand's commitment to nurturing both its staff and the community. By illustrating that Asante's team members are relatable individuals who share common values, the video will reinforce the brand's message of compassion, longevity, and community integration.

My Role:

Project lead.