Brand Video: Zach

The Idea:

Produce a video featuring Zack and his family, focusing on Zack as a team member and his wife's battle with cancer.

The Execution:

We aimed to start the video with a serene, natural setting. The video begins with Zack touching a tree planted by his father years ago. We then introduce Zack and his family walking around a local market, emphasizing his role as a community member, allowing the audience to relate as they too likely walk around that market. We highlight Zack's experience with Asante, both professionally and through his care for his father and wife, showcasing the balance he has found and the quality of care.

Zack and his family have benefited from the systems and services he helped implement. Above all, Zack's story encompasses the whole cycle of life and death and the critical intersections a hospital can play in one's life. Asante was there for all of those moments.

My Role:

Project lead, audio production.