Chronic Disease Prevention
If you’ve ever pondered the deeper implications of leading a sedentary lifestyle or found yourself wrestling with age-related fitness concerns, this episode promises valuable insights.
As we navigate the demands of work, family and personal commitments, our well-being can easily be overlooked. However, health remains our cornerstone, providing the strength, vitality and resilience needed to face life’s challenges. Prioritizing health not only benefits the present but also secures a healthier future.
Join us for episode two of “Unlock Movement with Asante.” Dr. Edgner, leveraging his extensive medical expertise, delves into the balance between risks and advantages stemming from our daily decisions. This installment isn’t just about cautionary tales. It’s about how small adjustments can lead to significant wellness outcomes. Dive in as Dr. Edgner blends professional expertise with personal anecdotes, guiding us toward a more vibrant, active tomorrow.
Unlock Movement with Asante: Episode 2 Now Available! Delve into the implications of a sedentary lifestyle with Dr. Edgner. Missed Episode 1? Catch up now.
Unlock Movement
The Ask:
Develop a social media campaign to improve health outcomes in our communities, featuring a limited-series podcast.
The Idea:
"Unlock Movement with Asante" aims to engage listeners of all fitness levels, including those new to exercise and with mobility limitations. The podcast is universally motivating and inclusive. Linked to this is the "Asante Move to Wellness" campaign, which is intentionally branded differently to ensure the podcast remains relevant over time.
The Execution:
As producer and editor, I ensured the podcast was accessible to all abilities. My role as Project Lead involved collaborating across departments for inclusivity and alignment with campaign goals. I crafted visuals, engaging interview questions, and organized social media competitions. This included developing official rules for a giveaway featuring REI gift cards to promote active lifestyles. This approach diversified our content and amplified outreach.
My Role:
Project Lead.
Client
Asante
Services
Healthcare, Strategy
Year
2023
